Join us to hear from recognized paid search expert, author and speaker, David Szetela. David founded Clix Marketing in 2003, following a 25-year career in technology sales and marketing as an executive at Apple Computer and Ziff-Davis Publishing. He is active in the Search Engine Marketing Professional Organization (SEMPO) and was the author of two lessons in SEMPO's Advanced Search Advertising course. His writing has been published in his weekly column as a Search Engine Watch Expert, Profitable PPC , in the SEW Blog, in online publications like Search Engine Land. He is the proud author of Customers Now,on PPC Content Advertising which was published in 2009, and his PPC Search Engine Marketing: an Hour a Day (written with Joseph Kerschbaum) was published in 2010.

Discover and employ expert pay per click techniques that give you a big competitive edge. Learn tips to effective keyword combinations that none of your competitors know about. Gain insight into using creative copywriting to achieve double-digit click-through and conversion rates. He'll even touch on some specific tactics for getting the best results from each. Now is the time to educate yourself on effective paid search advertising and mine your company's connection with your customer!

Time: 6:00p.m.- 8:00p.m.

Event Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) A light dinner, and one drink is included.

Pricing:

Student $25 (Enter "STUDENT" promo code)

Members $35 (Enter "AZIMAMEMBER" promo code)

Non- Members $45

At the door $55