This session will be an exploration of Public Relations for all of us “non” PR types. Jeff will discuss tips and techniques for planning, implementation, overall management of a successful PR campaign in a way that is specifically designed for those of us who don’t typically delve into this practice.

TOPICS INCLUDE:

• Planning and implementing a successful PR campaign

• Finding your “angle” to capture the attention of the media and your customers

• Writing a press release and effectively pitching your story

• Building relationships with media

• Media interview “do’s and dont’s”

• Positioning your business as an industry expert

• Case studies

SPEAKER: Jeff Hecht, President of Jeff Hecht Public Relations Consulting