Tuesday May 18, 2010 11:30am - 12:30pm MST - Cost: Free - Other AZIMA events
This session will be an exploration of Public Relations for all of us “non” PR types. Jeff will discuss tips and techniques for planning, implementation, overall management of a successful PR campaign in a way that is specifically designed for those of us who don’t typically delve into this practice.
TOPICS INCLUDE:
Planning and implementing a successful PR campaign
Finding your “angle” to capture the attention of the media and your customers
Writing a press release and effectively pitching your story
Building relationships with media
Media interview “do’s and dont’s”
Positioning your business as an industry expert
Case studies
SPEAKER: Jeff Hecht, President of Jeff Hecht Public Relations Consulting
More info: http://joinazima.org/webinar-pr-for-non-pr-types/
Short permalink: http://evnt.us/e6Z