Come join the Arizona Usability Professionals Association (AZUPA) for a special World Usability Day event on Thursday, November 12th from 6:00 to 8:00 p.m.. Dr. Theo Mandel will present “The (New) Golden Rules of Web Design” and provide a recap of his recent experience as a keynote speaker at the User eXperience Russia conference in Moscow and UPA Europe 2009.

Global World Usability Day event sponsors include the Usability Professionals’ Association (http://www.upassoc.org). The local event is sponsored by the Art Institute of Phoenix (www.artinstitutes.edu/phoenix) and the Arizona Usability Professionals Association chapter (AZUPA) (http://arizonaupa.blogspot.com/).

** Admission is FREE, but space is limited.**

** Food and Drink Provided **

Agenda 6:00 pm Arrival and networking 6:30 pm Brief AZUPA business meeting 7:00 pm Presentation 8:00 pm Adjourn

Location, Map, and Directions The Art Institute of Phoenix Cafe/Dining Room 2233 West Dunlap Avenue Phoenix, Arizona

www.artinstitutes.edu/phoenix/AboutUs/Map_Directions.aspx

Speaker Bio Theo Mandel, Ph.D. is the Director of Site Design and Usability at CoolHotNot.com as well as Founder and Principal Consultant at Interface Design and Development, LLC in Scottsdale, Arizona. Theo is an international specialist in the design, development, education and usability testing of PC and Web software. Dr. Mandel designs technology- and business-based Web sites, Web applications and PC applications that are user-centered, task-oriented, enjoyable and usable.

He is the author of a number of publications and books, including The Elements of User Interface Design (John Wiley & Sons). His first book was The GUI-OOUI War: The Designer’s Guide to Human-Computer Interfaces (John Wiley & Sons, 1994). He was also part of the Architecture team that wrote Object-Oriented Interface Design: IBM Common User Access Guidelines (QUE, 1999). Dr. Mandel received his Master’s degree and Ph.D. in Cognitive Psychology from theUniversity of Colorado, Boulder. Theo is an invited keynote speaker at the User eXperience Russia 2009 conference in Moscow in October. Theo is also the Vice President of the Arizona Chapter of the UPA.